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Course names European Business.
Degrees BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading.
This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.

Simon Mercado, Richard Welford, Kate Prescott,European Business (4th Edition),Pearson Education Canada,0273646001,International - General,Management - General,Europe;Economic integration.,European Union countries;Economic policy.,Industrial management;European Union countries.,BUSINESS ECONOMICS / Management,Business Economics,Business Economics / International / General,Business/Economics,Economic integration,Economic policy,Economics, finance, business management,Europe,European Union countries,Great Britain/British Isles,Industrial management,International business,Non-Fiction,Scholarly/Graduate,TEXT,Western Europe

European Business 4th Edition Simon Mercado Richard Welford Kate Prescott 9780273646006 Books Reviews :

Course names European Business.
Degrees BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading.
This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.

Simon Mercado, Richard Welford, Kate Prescott,European Business (4th Edition),Pearson Education Canada,0273646001,International - General,Management - General,Europe;Economic integration.,European Union countries;Economic policy.,Industrial management;European Union countries.,BUSINESS ECONOMICS / Management,Business Economics,Business Economics / International / General,Business/Economics,Economic integration,Economic policy,Economics, finance, business management,Europe,European Union countries,Great Britain/British Isles,Industrial management,International business,Non-Fiction,Scholarly/Graduate,TEXT,Western Europe

European Business (4th Edition) [Simon Mercado, Richard Welford, Kate Prescott] on . PCourse names European Business.BRDegrees BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading.BRThis text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues

 

Product details Paperback 608 pages Publisher Pearson Education Canada; 4 edition (December 21, 2000) Language English ISBN-10 0273646001

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